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Maya Hernandez
Senior Product Designer
Summary
Product designer with 8+ years shaping end-to-end experiences for fast-growing software teams. I pair rigorous research with a love of craft to ship products that feel effortless — and move the metrics that matter.
Experience
Senior Product Designer2021 — Present
NorthwindSan Francisco, CA
- Led the redesign of the core dashboard, lifting weekly active usage by 34% and trial-to-paid conversion by 19%.
- Built and maintained a 60-component design system now used across 5 product surfaces and 3 teams.
- Ran 12 rounds of usability testing that reshaped the onboarding flow, cutting time-to-value from 9 days to 2.
- Mentored 4 designers and established a weekly critique that raised shipped-design quality org-wide.
Product Designer2018 — 2021
Lumen LabsRemote
- Designed a mobile-first checkout that increased completed purchases by 28%.
- Partnered with engineering to ship pixel-accurate UI on a two-week cadence.
- Raised accessibility to WCAG 2.1 AA across the flagship product.
UX Designer2016 — 2018
BrightsideAustin, TX
- Owned research-to-delivery for two greenfield features used by 200K+ people.
- Created the brand’s first interactive prototype library, speeding stakeholder buy-in.
Projects
Atlas Design Systematlas.design
Creator & maintainerAn open, accessible component library with 60+ components, full dark mode, and live documentation.
Education
Rhode Island School of Design
BFA, Graphic Design
Honors. President, Student Design Collective.